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As organisers of a large-scale conference, we tick all the right boxes: full-day event, prestigious speakers, stunning set-up, a room packed with enthusiastic attendees, plenty of networking opportunities. You know the drill.

So, what sets us apart? We believe it is the fact that we’ve taken on the challenge of entrepreneurship ourselves. We’ve faced our fair share of ‘hitting the brick wall’ type of days as well as those days when we knew we could see light at the end of the tunnel. When we say we understand the trials of being an SME, trust us – we know what we’re saying.

Stepping into 2017, amidst all the chaos and conversations with fellow business owners, partners and our allies in the public sector, there came a moment of stark realisation. You know the kind when you are on a long drive back home, and y0u hit an ‘aha’ moment. It was a slightly concerning, yet exciting, question: Where will our business be four years from now? What technologies would affect us? Will our leadership style evolve? Will our employees be working remotely? Will we even be in the same line of business? Wow – one question, so many (unanswered) possibilities!

This got us thinking – if we wondered about what the future holds for our business, surely other business owners would be pondering over it too. After all, the unpredictability of the future is a common denominator between all of us – as business owners, as parents, as bosses, as employees, as human beings!

That’s when SME 4X was born. We decided that we wanted to dedicate an entire day to explore what the future has in store for us. And not the 10-years down the line kind of future. The foreseeable, realistic future i.e. four years from now. We are definitely no experts on the future, so to help us lead the way we reached out to experts from all across the world to share their analogies of the future of the world, the city and their respective industries.

Finally, while we can’t promise with certainty what shape the future of your business will take, what we can say is: come join us as we prepare for the roller coaster as it’s going to be one hell of a ride!